
ISTAMAX IS THE FIRST TECHNICAL RUNNING BRAND SPECIALIZED IN FOOTWEAR FOR KIDS
ISTAMAX [from the Greek “Hìstame” (ἵσταμαι)]
The etymology of the name ISTAMAX derives from the Greek verb “Hìstame” (ἵσταμαι) which means “I stand, I am stable”.
BRAND
ISTAMAX is the first technical running brand specialized in footwear for kids. The Italian brand was born from the need to offer children and teenagers a shoe with anti-pronation technology that can combine high technical content with aesthetics and design.
MISSION
ISTAMAX footwear aims to ensure comfort and stability for the wearer.
PEOPLE
The ISTAMAX project was conceived by experts in the technical running field in collaboration with Italian pediatric orthopedic doctors, in order to best satisfy the needs and requirements typical of the delicate phase of growth and development.
COMPANY
The ISTAMAX brand has behind it a historic Italian company specialized in the production of children’s footwear, which for over 30 years has confirmed itself, season after season, as a market leader and point of reference for the fashion industry.
DNA
The ISTAMAX universe combines the know-how of an important manufacturing tradition with a modern attitude to research and innovation.
DISCOVER OUR ANTI-PRONATION TECHNOLOGY

What's Inside?
ISTAMAX footwear is designed and manufactured with technologies suitable for controlling overpronation, based on specific technical features requested by medical specialists and fine-tuned by running experts.

Made of double-density phylon with a stiffer internal medial part, in order to reduce stress on the ankle and the inward inclination of the foot, while ensuring adequate cushioning and support.



The thermoplastic insert integrated into the midsole helps prevent the foot from over-twisting.

The back of the shoe that wraps around the heel is made of a rigid padded material to stabilize and protect the ankle.



The grooves in the midsole promote better forefoot flexion.

The difference in height between the back (heel) and the front (toe) of the shoe helps reduce stress on the Achilles tendon and decrease the load on the calf muscles.



The part of the shoe in direct contact with the ground is made of anti-abrasion rubber for greater grip and traction.

Removable and built with arch support for added comfort.



Breathable mesh base for Spring/Summer season and water repellent ripstop nylon for Autumn/Winter season. The heat sealed in technical material improves the durability of the shoe, as well as identifying the typical aesthetics of the brand.